CATHERINE
HEADRICK
NEW BALANCE MATERIAL DESIGN: FW23
Material designs that were released to market in FW23 - includes both totally new and new upper models, as well as carryover styles in new color and material packs.
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ONE SHOE, THREE WAYS
Working on Material-Up Packs is one of my favorite things - as you can see here, we completely change the vibe of one shoe through the use of concept, color, and materials. Examples shown here are of the Arishi V4 in three different material-ways - from left to right the Spring 2023 Fuzzed Out pack, the Winter 2023 Evergreen pack, and the Winter 2023 Women's Holiday pack. Look for more images of these packs and additional models below.
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FW23 FUZZED OUT PACK
SS23 Fuzzed Out Pack: Fresh Foam Arishi v4 Material-Up: Collaborated on creating pack concept/vibe, inspired by the idea of an earthy take on a varsity jacket. Designed material and finish application - opted to change the N logo to a blocky N shape, and select a semi-translucent TPU flecked with small post-production TPU regrind scrap content. The soft circular knit vamp mesh was selected for the organic, moss-like patterning and made of 100% recycled polyester, and the lace, also made of recycled polyester, has a gentle speckle through it.
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PRODUCT MANAGER: Shaun Kellogg
PRODUCT DEVELOPER: Steve Norton
COLOR DESIGNER: Hilary Webb
MATERIAL DESIGNER: Catherine Headrick
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FW23 WOMEN'S HOLIDAY PACK
SS23 Women's Holiday Pack: Fresh Foam Arishi V4 and DynaSoft Nergize Sport V2 Material-Ups: Collaborated on creating pack concept/vibe, and designed material and finish applications.
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PRODUCT MANAGER: Meredith Pendleton
PRODUCT DEVELOPER: Karyn Fulmer
COLOR DESIGNER: Hilary Webb
MATERIAL DESIGNER: Catherine Headrick
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FW23 TOTALLY NEW MODEL: CRUZ V3
SS23 Fresh Foam X Cruz V3 [Totally New Model]: Created material concept, and designed material and finish application.
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PRODUCT MANAGER: Meredith Pendleton
PRODUCT DEVELOPER: John Rumore
FOOTWEAR DESIGNER: Ashin Zhou
MATERIAL DESIGNER: Catherine Headrick
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FW23 ALL-TERRAIN PACK
SS23 All-Terrain Pack: DynaSoft Nitrel v5 Material-Up: Collaborated on creating pack concept/vibe, and designed material and finish application.
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PRODUCT MANAGER: Peter Endres
PRODUCT DEVELOPER: Michael Buzon
COLOR DESIGNER: Hilary Webb
MATERIAL DESIGNER: Catherine Headrick
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FW23 BREATHE PACK
SS23 Breathe Pack: New Balance Fresh Foam Roav Material-Up: Selected new material for Roav material-up.
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PRODUCT MANAGER: Meredith Pendleton
PRODUCT DEVELOPER: John Rumore
MATERIAL DESIGNER: Catherine Headrick
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